„ Inspired organizations innovate by taking responsibility for the whole.“
Renowned German weekly newspaper “Die Zeit“ wrote on 8.15.2012: „Germans wish for a new economic order – to Germans, growth and money are not so important –
Ellen MacArthur, one of the world’s best sailors, has constantly pushed things to the limit, ever since her love of sailing began. After achieving the great feat of breaking several world records, she felt that it was time for a new beginning in her life. She had learned one of life’s main principles while at sea: Not only to conserve the resources at hand on the boat, but also to follow the cycle of nature, and understand that in nature there is no waste. In the cycle of nature, everything is used, all that comes to life and all that decays. It is the food chain of nature – that which is “waste” becomes fuel for new life. Unfortunately, our current economy works in exactly the opposite way –in exponential periods, we operate as a “linear economy”“ instead of a „Circular Economy“ and with that, we reach the limits of our growth.
Just imagine yourself experiencing a day, in the forest, on a lake, or on the seaside in a time warp of a year’s cycle within one day. Fast-forward your observation through the individual changes of the seasons – open up your senses, see it, hear it, feel it. Suppose you were standing next to a tree, what would you see? If you, like me, would imagine a ripe apple or plum tree in August, you could experience the maturity of the tree, hanging full of fruit, which would soon be harvested. After harvest time, the days get shorter, and the sunlight is less intense as autumn draws in. You will witness beautiful leaves in colors of yellow, brown and red. It’s time to let go. Perhaps pictures of the Indian summer on the east coast of the US come to mind. Over time, the trees become bare, leaves fall to the ground and begin to rot, as they provide the humus needed for a new cycle of trees after winter, the time of contemplation and reflection, in which the tree is preparing for spring, when it then unfolds its buds and draws from the nutrients of the humus layer from the previous year.
This is the natural cycle of nature, a perfectly coordinated and mutually dependent system, in which waste, for example, in the form of leaves, is not only used, but is anticipated – it is an integral part of nature’s design. It was through this observation of nature, and intense experiences at sea – 2500 miles away from civilization – combined with endless optimism, and the wish to contribute to a better world that Ellen MacArthur began to ponder how the existing ”either or” mindset of the economy and ecology could evolve into a newly interconnected reality. After years of learning, meeting with scientists, entrepreneurs and policymakers, she created the basic principle of the “Circular Economy“.
She wasn’t the only one with this idea in mind. German eco-visionary Michael Braungart, chemist, process engineer and former Greenpeace environmental activist, already wrote a book in 2002, together with American architect William McDonough on the subject by the name of „Cradle to Cradle“. „If only people were to design products properly, so that they are either biodegradable or completely separable into recyclable parts, then they could put an end to the theme of conserving resources“, says Braungart. There is a new book on the shelf from this duo called “The Upcycle: Beyond Sustainability–Designing for Abundance“. Bill Clinton wrote the foreword for this book. The message is as simple as it is effective.Growth is not a question of energy, but a question of material and design. A product should never be “hybrid”. It must either consist entirely of biodegradable or non-decomposing substances.
Material savings of 700 billion Dollars in „Consumer Goods“
Let’s be clear about this, the primary issue isn’t about climate neutrality, it’s about the intelligent use of our cyclical system of nature and how it can be adapted into product design and beyond for the design of business models. We’re also not just talking about resource efficiency, which is the goal of every business today, but mainly for monetary reasons. A McKinsey & Company report  estimates a potential global savings of 700 billion USD for the consumer goods sector alone.
Global potential for a 25 trillion Dollar Circular Economy
We’re especially referring to new entrepreneurial potential using the principle of Circular Economy. In 2010, Ellen MacArthur founded the Ellen MacArthur Foundation, whose sole aim is to explore this principle and to find ways in which it can be introduced in a practical way into the global economy and society. She has attracted very prominent supporters to this project. Founding partners include Cisco, British Telecom, B&Q, National Grid and Renault. According to a report in collaboration with McKinsey & Company, the shift towards a Circular Economy could generate 25 trillion USD annually for the global economy by 2025. (McKinsey 2013)
 Borchhardt, A. (2013): Kein Müll: Der Öko-Visionär Michael Braungart arbeitet an einer Zukunft, in der alles wieder verwertbar ist. Er will eine Welt ohne Abfall, eine Welt zum Prassen. Damit macht er sich nicht nur Freunde, in SZ from 8/21/2013, Süddeutscher Verlag, München, P. 3
weekly excerpt from the book THE NEXT WAVE IN BUSINESS
wishing you a sustainable week
truly yours, Stefan Götz+
The first dm drugstore chain was founded in 1973 by Götz W. Werner in Karlsruhe, Germany. dm has approximately 2,700 shops and employs 44,000 people. In the fiscal year of 2011/2012, the company achieved sales of around 6.9 billion Euros. Of this sum, 5.1 billion originated in Germany.
About Goetz W. Werner
Götz Werner’s dm business concept and his idea for an unconditional basic income have received a lot of attention from various media outlets. “Götz Werner is pop. When he speaks – the hall is packed full– whether in Hamburg, Stuttgart or Berlin”, wrote the TAZ on the 27th of November 2006. “Oh, how wonderful it would be when the government had someone like Götz Werner, the man from the dm shops in their ranks, who has become successful by thinking and acting in an extraordinary way.” As written in the German newspaper Tagesspiegel on the 24th of June 2006.
Götz Werner’s anthroposophical foundation
Götz Werner’s vision is rooted in an anthroposophical ideology ofalignment and fulfillmentin thesocial system. The term Anthroposophy means „human wisdom“ and was founded by Rudolf Steiner (1861–1925). „For Steiner, Anthroposophy stood for creating a consciousness of humanity (…),a guide toself-knowledgeandknowledge of the natureof man.“
Purpose, vision & mission
In an interview with Martin Wittig, former CEO of Roland Berger Strategy Consultants, Götz Werner sheds light on his vision and mission in business:
„Entrepreneurs need to see the forest for the trees.If a company’s sole raison d’être is making society better, it must have an interest in how society develops. Social involvement is one of the most important roles of an entrepreneur, particularly when you get older. All entrepreneurs should aim to create scope for people within the business to become active outside of it. The better you know people, the better you can respond to their needs. If you can gain a better understanding of what drives people, you can be a better manager, know your customers and suppliers better, and predict the future more effectively. I don’t believe in extrinsic motivation; management must create a situation in which employees are intrinsically motivated – I’d even go so far as to say that bonus systems penalize workers. Employees need an income so they can live, and they need their work so they can grow.“
Götz Werner describes the core principles of dm’s corporate culture and the underlying integral entrepreneurial compass in his book “Einkommen für alle” (Werner 2009):
Identity & strategy
weekly excerpt from the book THE NEXT WAVE IN BUSINESS
wishing you a successful week coming from human wisdom
truly yours, Stefan Götz+
They support people in developing their own consciousness, and a greater understanding of the important role that deep, trusting relationships have in the healthy development of our culture.
In this Interview with Dr. Chuck Spezzano, US Bestselling Author on Personal Transformation, Stefan Götz reveals inspring insights, a new understanding of business and rule-breaking leadership approaches that will help any Change Leader to unfold the company’s purpose – for the people, the planet and profit.
A call for a different kind of entrepreneurship that is both sustainable and in partnership to lead the market.
Core statements from Chuck Spezzano:
„…really inspiring…“ www.youtube.com
Nurture new thinking and relationships with other executive leaders at this powerful setting for strategic conversations around key issues shaping our collective work on systems leadership and change. Engage in deep dialogue with peer leaders from diverse organizations and sectors who share your aspirations and face similar challenges. The Society for Organizational Learning’s Executive Champions’ Workshop (ECW) offers a rare opportunity for reflection and conversation around questions that matter.